The Kingdom of Saudi Arabia, widely recognised for its sacred cities of Makkah and Medina, has so much more to offer than many realise. From expansive deserts to crystal-clear waters brimming with coral reefs and countless royal palaces, Saudi Arabia is a land full of surprises.
Since opening its doors to leisure tourism in September 2019, Saudi has quickly become a fascinating, offbeat destination. It offers a blend of rich heritage, welcoming locals, and diverse natural landscapes, including some of the world's most pristine diving spots in the Red Sea. Visitors can experience a blend of mystery, adventure, and deep cultural immersion, along with delicious Arabian coffee and mouth-watering Middle Eastern cuisine. Saudi Arabia promises unforgettable stories and unique adventures.
One destination that truly captivates travellers is the ancient city of AlUla.
Saudi Arabia's Hidden Gem
AlUla, tucked away in the northwestern desert, boasts over 200,000 years of human history. This walled city, dotted with oases, feels untouched by time. It invites visitors to explore ancient tombs, incredible rock formations, and awe-inspiring art installations, making it a must-visit for those with a passion for archaeology and history.
What Makes AlUla Unique?
AlUla’s stunning cliffs, canyons, ancient petroglyphs, and rock art make it an unparalleled destination for natural and cultural wonders. With its open landscapes, free from skyscrapers and traffic, AlUla offers unobstructed, breathtaking views. The dramatic contrast between the arid desert and the lush oases with date farms creates a striking visual experience that you won’t find elsewhere.
A Living Museum
Hegra, Saudi Arabia's first UNESCO World Heritage Site, offers a fascinating glimpse into the region's past. Once part of the ancient Nabataean Kingdom, Hegra was a vital trade route and is now considered an archaeologist’s dream, with over 23,000 sites of archaeological interest. Visitors can explore more than 100 preserved monumental tombs, the 18th-century fort at Hegra, the Hijaz railway station, and the ancient capital of Dadan. Jabal Ikmah, known as the 'open library' for its stone inscriptions, is another remarkable highlight.
The Nabataeans, influenced by various cultures, left behind architectural wonders inspired by Greek, Egyptian, Roman, and Mesopotamian styles, making these sites even more intriguing.
AlUla's Old Town, abandoned in the 1980s for the new city, is another gem waiting to be discovered. Wandering through its narrow streets and ancient ruins feels like stepping back in time, revealing the magic and mystery of this captivating destination.
Desert Serenity
Away from the usual tourist routes, AlUla offers the perfect setting for peace and reflection. The vast, quiet desert provides a tranquil escape from the busy city life. For an immersive experience, consider renting an RV and reconnecting with nature as you explore this incredible region.
While there, visit the local date palm farms for a taste of the most delicious dates or grab some moringa oil as a memorable souvenir to take home.
Arabian Adventures
AlUla’s surreal landscape is a paradise for adventure enthusiasts. Whether you prefer hiking, stargazing, riding Arabian horses, cycling, or exploring sand dunes in a 4x4, the opportunities for outdoor fun are endless. Dive into the area’s ancient history by visiting the tombs and uncovering the secrets of the past at your own pace.
For a truly unique experience, take to the skies with a hot air balloon ride or a trip in a vintage aircraft to get a bird’s eye view of the breathtaking ancient city below.
A Destination for Every Season
One of Saudi Arabia’s greatest advantages is its appeal as a year-round destination. During the winter months, the Tantora Festival draws visitors with international musical performances at the Maraya Concert Hall, known for being the largest mirrored building in the world.
Another must-see is Elephant Rock, which transforms into a lively cultural hub in winter with live entertainment and pop-up dining. Art lovers can explore Desert X AlUla, an art exhibition inspired by Coachella that fosters cultural dialogue through stunning displays.
With nearly 50% of its population under 25, Saudi Arabia blends youthful energy with a deep respect for tradition. This makes it an exciting destination for all kinds of travellers, from those seeking adventure to those looking to immerse themselves in rich cultural experiences.
Conclusion
Once a bustling hub of trade and culture, AlUla is now emerging as one of the world’s top cultural tourism spots. This ancient city, lost to time, is ready to be rediscovered. Offering the perfect mix of adventure, mystery, and awe-inspiring beauty, AlUla promises an unforgettable journey.
So why wait? Head to Saudi Arabia’s eVisa Portal and start planning your adventure today!